UI UX Design Practices to Consider for eCommerce App in 2023

To ensure the success of your Shopify app in the market, incorporating UX design into your product strategy is crucial and should not be treated as just another step in the design process. In 2023, there are various factors to consider when designing an app. This article will highlight the essential practices you must know to create exceptional app UX design in 2023. Let’s dive in.

Design useful apps

To create a successful app, it is crucial to prioritize and understanding the needs of your users. By doing so, you can develop a product that provides genuine value to them.

Designing with user needs as the primary focus is key to ensuring your app’s success. Therefore, investing time in comprehending what your target audience is looking for and guaranteeing that your app fulfils its promise is essential.

So, how can you determine if your app is valuable? The following steps can help:

  1. Conduct user research to gain insights into users’ needs.
  2. Practice iterative design, which involves building and testing multiple iterations to improve outcomes.
  3. Make it easy for users to provide feedback and use it to inform future updates.

Learn Pros and Cons of the Platform

Different platforms come with unique advantages and disadvantages. Optimizing your app design to cater to specific platforms can improve user experience and make it more intuitive.

For instance, Android devices have hardware buttons for home, back, and menu functions, while iOS devices use touchscreen gestures for all functions. Incorporating these platform-specific input methods in your app design will enhance user-friendliness on each platform.

Voice-Activated AI Shopping Assistants

Voice-activated shopping assistants are becoming the norm for eCommerce UI/UX design in 2023. With AI technology, customers can enjoy a personal assistant while shopping online. This allows designers to create engaging and intuitive designs, including easy-to-navigate menus and voice search optimization.

Customizable Shopping Experiences

In 2023, personalization and customization will be even more critical for eCommerce success. Customers now expect tailored shopping experiences catering to their preferences and needs. To meet these expectations, UI/UX designers must create designs with a high degree of personalization. For example, designers can provide various layouts or templates for customers, enabling more control over the interface’s look and feel, or allow users to opt out of holiday-related marketing emails. These efforts enhance personalization and showcase a more humane side of doing business.

Augmented Reality (AR) Shopping 

AR shopping is set to grow in 2023. Shoppers can view products in real-life settings and get additional information. eCommerce businesses must have high-quality product images ready for AR and an easy-to-use AR shopping portal. Amazon has already introduced an AR shopping feature called “Amazon AR View.”

Minimize Content Load

In 2023, mobile shopping will be more popular than ever, so optimizing your website for different screen sizes and loading quickly, even on low-bandwidth networks is crucial. UI UX designers should use smart content loads, modular designs, and lazy loading to ensure a fast, easy-to-use website.

Measure Performance

Responsive and quick interaction design is crucial for satisfying users. The ideal response time of an app should be less than 0.1 seconds to avoid users waiting for information or actions. Moreover, users may abandon a product after 10 seconds of delay, even if the app is fast.

Despite a fast app, processing time may vary due to poor internet connectivity or app operation. Therefore, when an operation requires time to complete, providing feedback to users about its status is essential. This could be a simple or detailed message that keeps users informed. Additionally, ensuring that the initially loaded content is engaging and relevant is necessary to retain user attention on the app.


Chatbots are set to see a surge in usage in 2023 as they become more advanced in mimicking human conversation. By integrating Artificial Intelligence and Machine Learning, eCommerce businesses can offer their customers a highly personalized shopping experience. Chatbots can handle various tasks, such as answering customer queries, providing product recommendations, processing orders, and upselling and cross-selling. They can also analyze customer sentiment, providing insights into what customers find engaging and what roadblocks they encounter during shopping.

Seamless Checkout Process

A smooth and streamlined checkout process is crucial for increasing conversion rates for eCommerce businesses. To achieve this, consider implementing a one-page checkout process, auto-filling customer information, providing multiple payment options, offering guest checkout, and saving customer information. It is also important to pre-populate shipping information and use quick payment gateways to reduce processing time. By making the checkout process quick and easy, you can reduce cart abandonment rates and improve customer satisfaction, ultimately leading to repeat business in the future.

Guest Checkout Pages

Offering a guest checkout option on your ecommerce website can simplify purchasing and reduce cart abandonment rates. It can also increase conversion rates by making it easier for customers to buy from your site without creating an account. To mitigate any potential loss of customer information, you can collect their contact details for order confirmations and follow up with relevant deals and promotions.

Minimize Interaction Cost

To enhance the user experience, minimizing the effort required to interact with a website or app is essential. One effective approach is to reduce obstacles and minimize pain points that users may encounter during their journey.

Some popular ways to reduce interaction costs include simplifying navigation, providing feedback on user interactions, minimizing the need for typing, using visual weight to highlight important information, and incorporating inline validation for user input in forms.

Add Micro-animations 

Micro-animations offer a subtle and engaging way to add interesting elements to your website. These small animations, typically lasting at least two seconds, can convey much information without overwhelming your site. Micro-animations can indicate the status of an action, such as confirming a purchase and show the progress of a task, such as loading a page. Additionally, micro-animations can add personality to your website, making it more engaging for users.

Experiment With Add-to-Cart Buttons

Innovative and distinctive add-to-cart buttons can set businesses apart and enhance the shopping experience for customers. This can involve using non-traditional shapes, colors, or interactive buttons that enable customers to add items to their carts with just one click. Designers will persist in discovering novel and creative ways to boost the conversion rates of add-to-cart buttons.

Combination of Beauty And Functionality

Throughout the customer journey, customers have unique needs and concerns that require different information from brands. Understanding what content resonates with customers at each stage can create a more targeted and effective eCommerce strategy.

We hope this article has provided you with some valuable insights to help improve your own eCommerce business and stay ahead of the curve. If you require help enhancing your customer journey and developing an updated UI/UX design app with reliable functionality, please visit, where our experts can assist you.

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