Modern trends have given rise to extremely interactive packaging designs. With that, people’s expectations keep changing. They prefer to get things from that brand whose business stands on the pillars of uniqueness and quality. A unique attire is the clear manifestation of a high-quality product in most cases.
Speaking of pre-rolls, they have made the users’ lives very easy. Imagine crushing the cannabinoid flower and then filling it in paper rolls, all by yourself. It is undoubtedly an effort-taking procedure. Brands that offer pre-rolls, therefore, brought a lot of convenience to the users. To showcase your pre-rolls, you must pack them in attractive pre-roll boxes.
Let’s discuss how you can construct a fine packaging solution for pre-rolls.
Deeply Analyse Your Potential Audience
It is quite obvious that any product is not meant for everyone rather it is made for a certain population. Similarly, pre-rolls are used by adults so your target audience should be adults while manufacturing packaging. You must make it child-resistant so that it would not entice the children.
The design should be following the interest of the ideal audience. However, you may include a variety of designs considering the ethnic differences. For this purpose, you may make fragments of customers to know them more closely and later construct the most enticing designs for them. The multiple design boxes may entice the interests of different customers. In this way, the probability of sales increases due to which the business growth can be improved.
Consider Every Feature Important
Packaging works as a backbone for the product therefore every feature should be dealt with carefully. The whole journey of packaging involves multiple steps. Pay attention to every aspect as they all are important and play a part in the functioning of packaging.
- Once you choose the material, construct a certain style of box.
- You must manufacture the packaging boxes in the appropriate size by following the size of pre-rolls.
- Create a unique layout and create a better understanding of details.
- Include your brand identity (name and logo etc) along with your product details.
- Choose a printing that gives you high-quality results so that you could seamlessly stand out.
Choose An Effective Packaging Material
The major purpose of packaging is to protect the product. Therefore, you must choose a highly robust packaging material. Pre-rolls have cannabis constituents filled in them so that they need to be protected from external factors such as humidity. For this purpose, cardboard boxes are highly recommended. Most brands use these boxes to get the best results out of the packaging.
Packaging material should have the strength to ship the products safely to their destination. Corrugated cardboard boxes are the best in this regard. They keep the pre-roll product packaging safe from external damage and bumps. Paper materials are highly cost-effective and therefore they are best as they not only save your money but also bestow you with sturdy packaging.
Make A User-Friendly Design
Give the buyers a solution through your packaging solution. How can you attain this goal? By creating an interactive packaging design. In this facet, you must choose an effective packaging style such as slotted boxes, hinged-lid boxes, and display boxes. Besides, you may get rigid boxes to convey a luxurious vibe. But you need more budget for this.
You must wisely define the layout of the cannabis pre-roll packaging so that every detail will be printed in proper symmetry. It will create ease for the customers to know about the product. You may think that this feature is not that important because people do not consider such minor details. But let me tell you the detailing part is essential when a new customer looks for a competitive product and he would pay heed to these details as well. You may use different printing features for printing details. For example, you may print the brand logo by using gold or silver foiling. Besides, embossing and debossing can also be used for other printing details.
Use Inserts
Pre-rolls are lightweight items therefore they need to be packed with more care. For this purpose, cardboard sheets are used as inserts. For example, slider inserts are used in pre-roll packaging in which the user just has to slide and out the insert. Besides, punched inserts are also used.
Cardboard inserts are also used in display boxes. These inserts help the users to give a fine arrangement to the product boxes. In this way, you need less space to arrange multiple pre-roll boxes. With these inserts, you can also secure the boxes for shipment. Therefore, most brands use them to highly protect their products. It also improves the brand reputation.
Improve The Packaging Texture
Your packaging design conveys your brand reputation. It can allure the customer from a distance. But when he goes near to the product, it must create a unique brand image which leads to an everlasting experience. For this purpose, you must use different texture-enhancing features. These features are mainly varnishes and coatings.
Spot UV is greatly used for packaging finishing. You may also use it for pre-roll boxes to improve their surface. It protects the boxes from getting affected by UV rays while giving a smooth texture. Some other varnishes are also used such as water coating, soft-touch varnish, metallic coating, and gloss/matte varnishes. You may also use PVC lamination for these boxes.
Conclusion
It is to conclude that cannabis pre-roll packaging plays an integral role in improving sales. You must manufacture these boxes professionally. Choose an excellent packaging material and construct a unique design. You must take care of every major and minor detail to get a winning solution. Communicate with the audience by printing the necessary details and creating a user-friendly design. You may also use inserts to improve the credibility of the packaging boxes. It also gives a fine arrangement to the products. Lastly, do finishing so that the customers will get an everlasting experience. Ultimately, your sales will increase tirelessly.
