You probably have not heard about it yet, but the event management software (EMS) industry has a value of more than $28 billion. And the compound annual growth rate of this industry keeps climbing. In addition, about 80% of professionals in the event planning space are using some sort of event management software.
That may leave you wondering what the reasons behind such trends are. Mostly, it has to do with the benefits that you gain from EMS tools. So, what are these benefits?
1. Save time
Time is an expensive resource, no doubt about that. Spending too much time on the same task does not augur well for most businesses. Thanks to the clever features of EMS tools, you can avoid repetitive tasks or even be able to accomplish certain tasks using lesser time.
As the #1 rated event management system by G2, Perfect Venue not only tries to save you time but also makes your work easier with a straightforward dashboard. When you save enough time, you can focus on fine-tuning the slightest elements of your event, to improve the overall fan experience.
2. Great versatility
From being able to send bulk emails to event page branding, EMS tools have a wide variety of features that on a single platform. It’s such features that increase the versatility of your Event Management Software, allowing you to do a lot at once.
Thanks to such versatility, you don’t have to acquire different software tools for every single task of event planning and management. That way, you can enjoy the convenience, ease of use, and resource-saving benefits that come with an all-in-one solution.
3. Increase engagement
Thanks to the ingenious design of most EMS tools, you can easily enhance audience engagement before, during, and after the event. You get to easily attract the right audience and create unmatched excitement about the event, thanks to social media marketing and email campaigns.
You can also keep the attendees fully engaged during the event with digital games and activities, live updates, shoutouts, poll answers, and more. You can even leverage reporting features to analyze engagement for a past event and use the takeaways to improve on the next one.
4. Automate the event
Event planners have lots of tasks to juggle between. With that in mind, a little automation can reduce exhaustion and leave more vitality to focus on additional tasks. That way, it will be easier for your team to focus on creating a one-of-a-kind event that will have the fans talking long after the event.
Take, for example, being able to send automatic emails for registration confirmation as well as announcements during the run-up to the event. That saves a lot of time and effort that can be put to use in other creative ways.
5. Display a professional image
The image you present to your clients, regardless of the industry, matters a lot. Here, you want your audience to feel that you are capable of organizing an event that will tickle their fancy. You may have the capability to plan and manage a great event, but if you don’t present yourself as an authority in the field, fans will doubt your capability.
An EMS tool can make your clients form an opinion of seriousness about your business. They will feel that you are ready to do what it takes to give them a lovely experience. Besides, automation leaves more touchpoints for your human staff to engage with attendees since they’re not spending too much time focusing on every detail.
To conclude,
An Event Management System for your event planning business is an acquisition that you should take seriously. Not only will it make your work easier, but it will also allow you to improve your business so that you can impress your clients and become the go-to event planner. In the end, you will earn more profits, both monetary and non-monetary.
At Perfect Venue, we offer you the perfect EMS to reach your goals and surpass them. Reach out today and start your journey to successful events!
